|Despite the financial capital Blackberry Application world. There are many factor that support the ongoing success and longevity they have Enterprise Mobile Computing in which to let the blackberry application to manage mobile devices. It has specific standard security to the asset whether company or personal.Google’s Android managed to grab exactly 75.0 percent market share in the third quarter of 2012. Rounding out the top three smartphone operating systems were IOS at 14.9 percent and BlackBerry at 4.3 percent.Blackberry is the lowest among major competitors. Cost
In cost Blackberry has it’s security matters. The billings and payments are not well visualize online but instead the user must call the customer service with respective code and products with different types of concerns.
Blackberry World Application website is easy when it comes to transaction the web well-organized and user-friendly.
Blackberry focused on telecommunication industry , Education ,Government,Finance and Services and Insurance, Healthcare,Public Safety and Field Services. Also one of its segments are young professional and business people. They have Enterprise Mobile computing this is a tool to help business person to manage their business and also students taking the MBA are using this tool for their studies. For students a playbook is fit for them to conduct their research, term paper , report and thesis efficiently. This will help organizing contacts and schedules for business people. The billings and payments is also manage. This is applicable in blackberry phones and tablet. In government blackberry products help the officials do their job to save time in ensuring the welfare of the people with management tool that can be downloaded . In finance and Services and insurance the playbook tool are helping the employees to be efficient at their work by saving time.In healthcare with blackberry’s help, send the information such as ,diagnoses, prescription of the doctor , medical transcriptions and laboratory result in the fastest way. In public safety law enforcers and authorities the safety of the public is their primary concern. they need the blackberry smart phone to track down criminals and the fastest way to notify the public and co-law enforcer . In field services the blackberry phones and tablet with its application is a need in order to improve the services with both quantity and quality.
Market Place Participation
Blackberry has a huge marketplace participation covering the world. As i mention the different industries that their market segment targeted. Vendors or sellers are productive and consistent on reselling blackberry products. Even though it has the least on market share on application.
Security and Privacy
In security and privacy the business transaction between the prospect and the seller is private it cannot be seen by any competitor or researcher.
They allow other message services.
The vendor or the seller can use Blackberry Enterprise Service to communicate and have a transaction on the prospect.